- Effectively convey individual attorney and firm credentials;
- Describe each practice area the firm specializes in;
- Citing relevant law (accurately); and
- Research land apply local high-ranking keywords and keyword phrases
Law Firm Content Writing Services
VAP Services specializes in writing content for lawyer websites geared to bring more traffic to your firm website, as well as search engine spiders. Your web content is one of the most important factors search engines look at when determining search engine rankings. As a result of this, some companies that offer legal content writing services will repeat keywords in their copy over and over. While this may be helpful with rankings (sometimes it can actually hurt your rankings!) it’s not good for visitors reading the content of your website. No one likes to read the same content over and over. The goal in our attorney web content writing is to encourage client contact and that is done by writing content that is not only accurate, but interesting to new clients.
Attorney Web Design
In an effort to expedite the attorney web design process, many law firms might seek the legal writing services of an in-house law student or paralegal to assemble practice area descriptions and cite relevant law for the firm’s various pages. Although this approach may solve the problem short-term, your firm will quickly notice the results are unlikely to benefit your legal website overall online presence. At some point, your legal web content may need to be entirely rewritten for maximum search engine results and improved visitor conversion rates.
VAP Services legal content writers have both legal backgrounds and SEO optimization skills. Begin your law firm internet marketing campaign now by contacting VAP Services today and begin gaining more clients tomorrow.
“VAP Services is a full service legal marketing network providing legal web marketing, web content management, and executive paralegal services to law firms nationwide.”